Cometly
4x
Web, iOS
Exceptional UX/UI design and seamless collaboration.
Building a Next Gen Analytics Platform for Marketing Pros
Overview
Changing the game in Facebook Ad tracking for shopify! We paired up with the Cometly founders in order to employ a design system and implement the proper user experience needed for a successful product. We collaborated with the Cometly team for 3 months,working through design patterns, layout, navigation and user flows for the primary use cases of the application.
4x
Web, iOS
Problem Statement
Grant and Matt, the founders of Cometly saw there was a need for better ad tracking for facebook ads, so they came up with a solution and needed a top notch design in order to onboard their clients to their platform.
They wanted a sleek and efficient registration process for their users, along with an intuitive product that allowed their users to view the plethora of data they were getting from their backend that properly tracked ads better than facebook ads itself.
Creating a Design System
We worked with their development team and the founders in order to get the entire flow of the application down. We then dove in and worked on the best navigation system that we could implement that allowed them to properly organize all pages within their system.
This included ad tracking per campaign, ad set and individual ads. Users are also able to completely track the breakdown of ad performance on a daily basis, drilling into each ad provides a good amount of data for better evaluation of which ads are working and which ones are not.
The last piece that we worked on was more product related; designing billing and account information and how to integrate all your tools with the Cometly product.
Our Collaboration
We collaborated closely with Cometly’s team to create a cohesive and scalable design system that prioritized clarity and ease of use. The redesigned dashboard features intuitive navigation, allowing users to drill down into ad performance by campaign, ad set, and individual ad.
Simplification of Onboarding
We also simplified onboarding with guided steps and integrations for Shopify and Facebook, reducing friction and accelerating setup. Lastly, we designed a clean billing experience to help users manage plans and team access with confidence.
Exceptional UX/UI design and seamless collaboration.
Kaleo has amazing design skills! As a SaaS product (both mobile and web application) he fully understands UX / UI that made our product launch super successful! I would recommend Andrew & Kaleo Design to anyone! Also, Andrew and his team are VERY easy to work with!
Conclusion
Over the initial 3-month sprint, we delivered a robust design system, fully mapped user journeys, and high-fidelity UI assets for the entire platform. Since then, we’ve remained embedded in a support role—assisting with new feature launches, UX feedback, and even a mobile app version in development.
Today, Cometly powers ad tracking for over 1,000 businesses and continues to grow steadily. For brands seeking clarity in their marketing spend, Cometly has become a go-to solution in the post-privacy-update world.
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